Looking for a robust SEO and marketing suite? If you’re involved in Online Marketing — you better be! And there is no better place to look than SEMrush! Find all you need to know about this platform in this SEMrush review.
SEO and marketing tools are important to online marketers. Why? They help marketers identify trends in consumer buying behavior. Using the data, they are able to create buyer personas.
By using these types of marketing tools, brands are able to understand their customers with significantly more clarity. These marketing tools also aid online marketers in tracing website behavior and competitor analysis. Without these tools, your competitors will always remain a step ahead.
If you haven't noticed, marketers are always competing. They are competing with hordes of other marketers! This leads to a very obvious question that you should be asking: “How am I going to get ahead?”
Here’s the trick:
Most marketers have one fatal mistake: they settle for the best “free” thing. They sacrifice quality because of short term cost and therefore miss out on the massive long-term ROI that can be obtained through the BEST tools that provide top-notch keyword research, link building, analytics, and far more.
So are you interested in hearing about one of the best online marketing tools available today? It’s called SEMRush.
As the market’s best SEO tool, it allows marketers to carry out website audits, content planning, backlink analysis and so much more. In this article, we review this top-notch software called SEMrush — its features, tools, pros, cons, and pricing packages.
Ready to try the FREE trial of SEMrush today? If you’re not ready yet, you will be after this SEMrush review!
What is SEMrush?
SEMrush is a marketing intelligence-gathering solution designed for online marketers to help businesses drive more sales. As an online marketing research tool, it helps marketers carry out competitor analysis, brand monitoring and periodic site audits.
The tool can double as a social listening platform. This is a great way to gauge a brand’s social media presence. Marketers can learn about the client’s customers, competition, and any growth opportunities.
Semrush's Features and Tools
The following are the top features and tools available with SEMRush:
Online marketers can now find keywords with fewer competition thanks to the SEMRush Keyword Difficulty tool. It can also help to estimate keyword difficulty — immediately. Want to know how it works? Simply add a keyword in the space provided and click the available button.
The tool will return a list of related keywords including the level of difficulty and volume. From the data, marketers can optimize their client’s content using the keywords. This improves the client’s website page ranking. Thanks to the keyword’s percentage of difficulty, marketers can estimate and seize competitor’s organic positions too.
Marketers are able to export the data in the following formats: CSV and XLS.
Domain vs Domain Comparison
The domain vs domain comparison tool simplifies competitive intelligence gathering. In a few clicks, marketers can evaluate their client’s competitors in desktop and mobile index. To get started, enter the domains you would like to compare. The tool allows up to 5 domains per attempt.
After scanning the domains, the tool will gather relevant data such as unique keywords. Using the keywords, optimize your client’s content and improve the site’s page rank.
Another cool feature of the domain comparison tool is the visual reporting tool. Using the Venn algorithm, SEMRush presents the domain keyword relationship in a Venn diagram. Each circle has a different color. Where they intersect or overlap, those are the common keywords shared by the domains.
With SEMRush, marketers can monitor and track positions for all target keywords. Data gathered can improve a brand’s optimization efforts which in turn improves keyword ranking. Not only that. It helps marketers track a variety of SERP features for your clients. Marketers can check their client’s web pages and find out what they are ranking for and improvements needed.
Apart from position tracking different keywords, marketers can keep track of their client’s competitor’s keyword rankings. In fact, the tool allows for side by side comparison. It also allows marketers to add up to ten competitive domains.
Periodic Website Audit
There are more than 1.7 billion websites. Of these, 200 million are active. To stand out from the crowd, brands need to have SEO optimized websites. Problem is, it can be difficult to know the health of a site.
With SEMRush, online marketers can carry out periodic website audits for their clients. The tool allows marketers to carry out SEO analysis, check the site’s health and detect AMP implementation issues. The data gathered helps in fixing hreflang mistakes, improves the site’s security and SEO.
Want to know what customers are saying about your client’s brand? SEMRush Brand Monitoring tool scans the internet to find any mentions of your client’s brand. Also, the tool checks for customer reviews (positive and negative) as well as the competitors.
Data gets filtered according to source and type. Not only that. It’s segmented for easier analysis and navigation. One of the coolest features of Brand monitoring is the Twitter Tracking service. It allows marketers to monitor the hottest trends in the industry and identify emerging opportunities.
On-Page SEO Checker
One of the most important things to add to this SEMrush review is an analysis of the on-page SEO tracker. Want to identify what Google ranking factors are affecting your client’s website? The On-Page SEO Checker scans and identifies both on-page and off-page SEO elements. Such elements include the quality of backlink’s reputation and trustworthiness. Others include content relevancy and quality including page titles, H1 tags, and the meta description.
The tool also offers practical suggestions and a well-defined actionable plan. This plan can help you improve your client’s page rankings for the top 10 keywords on Google and other search engines.
After the in-depth analysis, data gathered gets presented as a detailed analysis report. In the report, you have:
- Comparison of content length compared to the top 10 ranking competitors
- List of semantically related phrases and words
- Additional traffic opportunities and backlinks reputation
- Keyword usage
SEMrush Pricing Plans
At the time of this SEMRush review, the SEMrush marketing platform offers three plans:
- Pro @ $99.95/month
- Guru @ $199.95/month
- Business @ $399/month
Each of the plans above is also billed annually too. To get started, we recommend the Pro Plan. Here is why: Marketers can generate up to 3,000 reports for domain and keyword analytics. In each report, you will have 10,000 results per report.
They can run 5 projects, track 500 keywords, crawl 100,000 pages every month and 20,000 pages per project.
The tool also allows marketers to monitor 50 social medial profiles, and print 5 PDF reports. When it comes to user management, only one user is allowed. For additional users, one must add $70 every month.
SEMRush does offer an Enterprise plan but pricing is available on request.
SEMrush Pros and Cons
- Offers more than 28 tools
- Perfect for in house online marketers
- Provides visual reports that simplify data interpretation
- Tools include smart filters for in-depth scanning and intelligence gathering
- Integrates with Google Search Console
- Offers advanced crawl settings
- Does not allow users to quickly add another keyword to the available list or group
- Some data provided by SEMrush is calculated estimations as some SEO data can only be speculated
Is SEMrush Worth the Money? Final Thoughts
As I was creating this SEMRush review, I looked through each of the 28+ tools that SEMrush offers. These tools help marketers carry out competition and backlink analysis. Marketers can also carry out advanced keyword research and periodic site audit for their client’s websites.
From the data gathered, marketers can identify new growth opportunities, incorporate relevant keywords in the client’s content and improve their site’s health. That’s not all. Marketers can generate different reports and even export the data in CSV, PDF and XLS formats.
So, is SEMRush worth the money?
Only if you want to stay ahead of your competition!
In the long run, we have found that it can save you thousands of dollars, increase your ROI, and help you deliver the best results to all your clients!
Enjoy this SEMrush review? Make sure to check out some of our other reviews:
Affiliate Disclaimer: I hope you liked our SEMrush review. Please note that some of the links inside this article may be affiliate links. That means that if you click on one of the links and sign up, I may be compensated for it. If you do happen to click, we really appreciate it! Any money we make keeps this site running smoothly and allows us to keep writing these high-quality reviews.